Content & Social
Marketing

SEO & Website
Analysis

Content Writing
& Design

Tool Setup &
Support

Email
Campaign

Reputation
Management

MARKETING

Content Marketing

Content marketing is a marketing strategy in which a company specifically develops content – blog posts, social media posts, white papers, newsletters, eBooks, etc – that people will find valuable and want to consume.

Inbound Marketing

Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

Outbound Marketing

Outbound marketing, or traditional marketing, is the marketing we grew up with: radio, TV, newspapers, magazines, direct-mail, billboards, event sponsorships, etc, which involves reaching as many people as possible via these methods. The traditional outbound strategy of mass reach can even be found in such digital distribution forms as email blasts, banner ads, pay per click (PPC) and spam.

SEARCH ENGINE OPTIMISATION

On-page SEO

Aimed at helping raise organic traffic to your site, on-page SEO involves streamlining meta tags, fixing long or broken URLs, reducing your bounce rate by optimising images and videos and inserting the right keywords into your web content. With Google now ranking pages based on quality content, proper on-page SEO is key to determining the kind of content you need to rank for.

Off-page SEO

While on-page SEO helps you qualify the content on your page, off-page SEO works to give search engines an idea of how authoritative your content is. This works by using directories, forums and other platforms to place content that is relevant to users, that links back to your site. The more people visiting your site on a daily or weekly basis, the more ‘important’ your page becomes for Google, and can thus rank higher.

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