Cape Town Cafe is a famous club located on the Titos road, Baga. After re-opening in November 2017, CTC’s aim was to regain the crowd and the vibe that existed prior to their closing. To accomplish this, we came up with a social media campaign called #MixItUp and built a website for the same. The campaign was aimed at only ladies and required them to mix and create their own cocktail on the site, give the drink a fancy name and submit their entry. Every week a lucky winner would win alcohol worth 10K! The results of this campaign were great.

Requirement

Website

Social media campaign

Results

Website Performance

555

Registrations

3,296

Pageviews

36%

Avg. Bounce rate

Social Media Performance

9200

Clicks

346,960

Reach

505,134

Impressions

We did all of this in 3 Months

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