SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. It’s no longer enough to regularly update your blog, ensure optimized title tags or meta descriptions, and distribute links pointing back to your site.
As of now, Google and other search engines calculate rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy.
That means, if you want a higher rank for a given set of keywords, having a strong social media presence is almost as mandatory as having great and relevant content.
So is SEO the same as Internet Marketing? SEO is one of the tools available in the Internet Marketing arsenal. SEO isn’t Internet Marketing as such but it can be part of your overall Internet Marketing campaign which normally includes other things like social media promotion.
To sum it up, SEO is a way to optimize your website so that search engines will understand it better and give you higher rankings.
SEO is important since a good SEO approach can drive more traffic to your website, blog or on-line store and gain more customers, make sales and fulfil your business purpose.